by Lu Gravelle | Jul 20, 2018 | Content Marketing, Target Marketing
One of the first things you need to do as you embark on an online marketing campaign is make sure that your keywords are a) relevant to your site and offering and b) are low hanging fruit. What do I mean by low hanging fruit? It’s all well and good to swing for...
by Lu Gravelle | Jun 25, 2018 | Content Marketing, Video Marketing
The other day Angelo Lavaggi, a Medallion Real Estate Coach and Productivity Manager, asked me how to go about producing and marketing real estate videos. Luckily, this is my jam, and I love to share, so here you go! Making Videos Simply and Easily If you are...
by Lu Gravelle | Jun 21, 2018 | Client Engagement Funnels, Content Marketing, Conversion Rate Optimization, Marketing, Target Marketing
Who are your people? If you are an entrepreneur looking to start or grow your small business, you should be continually asking yourself that question. Not only that, but also: who is interested in your topic or, ideally, passionate about it? Who needs what...
by Lu Gravelle | Jun 15, 2018 | Content Marketing, Video Marketing
Video marketing is content marketing on steroids. It shares a staggering amount of information all at once using moving pictures, sound, colour, verbal and non verbal communication to engage and delight the senses while getting your key message across. As...
by Lu Gravelle | Jun 7, 2018 | Content Marketing
A few days ago, Alina Trigub of SAMO Financial asked me a question that I can really relate to, which was: what is the best way to go about creating content, and is there a tool we can use to help make the process easier? Alina’s business is based on educating...
by Lu Gravelle | May 31, 2018 | Content Marketing
Content marketing is one of my favourite marketing strategies because it helps to solve an age old problem – i.e. increasing sales – without unduly annoying or harassing potential customers. While there is a place for cold outreach in most any...
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