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Content marketing is one of my favourite marketing strategies because it helps to solve an age old problem - i.e. increasing sales - without unduly annoying or harassing potential customers. While there is a place for cold outreach in most any business -...read more
If you’re in business, then you understand the importance of nurturing relationships - both with existing and potential customers. But if you’re reading this guide, then it’s likely you do not have a system in place to do this, and have reached a point...read more
What is the preferred method of introducing a new brand, and building awareness of it in the mind of someone who has never heard of me before? I received the above query a few days ago from Randall E. Truesdale Sr, the General Manager of Power Yachts...read more
"What makes people not just stargaze but actually purchase?" This is a great question that came up when speaking with one of my contacts, Gene Aquilini. Gene is the owner of Shallow Water Drift Co. - a fly fishing company in Calgary, Alberta. And it’s a...read more
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