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Ready to take control of your marketing? Get our newsletter delivered to your inbox.What is a sales funnel? By simple definition, a sales funnel or a conversion funnel is a tool that helps you consistently attract, engage, convince and convert potential prospects into...read more
One of the first things you need to do as you embark on an online marketing campaign is make sure that your keywords are a) relevant to your site and offering and b) are low hanging fruit. What do I mean by low hanging fruit? It's all well and good to swing for the...read more
This article is for the absolute newbie - the person who knows that having a search engine optimised YouTube channel is key for a strong business marketing strategy, but has no idea how to go about building and optimising it. It is also for those that have a...read more
The other day Angelo Lavaggi, a Medallion Real Estate Coach and Productivity Manager, asked me how to go about producing and marketing real estate videos. Luckily, this is my jam, and I love to share, so here you go! Making Videos Simply and Easily If you are...read more
Who are your people? If you are an entrepreneur looking to start or grow your small business, you should be continually asking yourself that question. Not only that, but also: who is interested in your topic or, ideally, passionate about it? Who needs what...read more
Video marketing is content marketing on steroids. It shares a staggering amount of information all at once using moving pictures, sound, colour, verbal and non verbal communication to engage and delight the senses while getting your key message across. As...read more
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