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Keyword Research: How to Choose the Right Keywords
One of the first things you need to do as you embark on an online marketing campaign is make sure that your keywords are a) relevant to your site and offering and b) are low hanging fruit. What do I mean by low hanging fruit? It's all well and good to swing for the...
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The Definitive Guide to Setting Up & Optimising Your YouTube Channel (for Beginners)
This article is for the absolute newbie - the person who knows that having a search engine optimised YouTube channel is key for a strong business marketing strategy, but has no idea how to go about building and optimising it. It is also for those that have a YouTube...
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Step by Step Video Marketing: How to Build & Rank Your Video
The other day Angelo Lavaggi, a Medallion Real Estate Coach and Productivity Manager, asked me how to go about producing and marketing real estate videos. Luckily, this is my jam, and I love to share, so here you go! Making Videos Simply and Easily If you are like...
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How to Get Started with Target Marketing
Who are your people? If you are an entrepreneur looking to start or grow your small business, you should be continually asking yourself that question. Not only that, but also: who is interested in your topic or, ideally, passionate about it? Who needs what you're...
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What is Video Marketing?
Video marketing is content marketing on steroids. It shares a staggering amount of information all at once using moving pictures, sound, colour, verbal and non verbal communication to engage and delight the senses while getting your key message across. As...
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What is the easiest tool to use to create content for content marketing?
A few days ago, Alina Trigub of SAMO Financial asked me a question that I can really relate to, which was: what is the best way to go about creating content, and is there a tool we can use to help make the process easier? Alina's business is based on educating people...
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